söndag 19 mars 2017

Small data may be bigger than big data

Opinion News & Top Stories - The Straits Times:

WHAT'S THE BOOK ABOUT?

Big data, or sifting through crunched statistics for patterns in human behaviour, is this century's megatrend.

But global brand consultant Martin Lindstrom, a Dane, argues that it is foolhardy to base one's business strategies on Big Data alone because, at best, it is an "idealised" snapshot of what people want.